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About the Big Idea Challenge

a Solve-a-thon to support PBS Kids

BIC 2013.1The Big Idea Challenge is the Community Idea Stations' fundraiser to support PBS Kids in Central Virginia. Funds raised in the Big Idea Challenge help pay for:

  • Educational TV (PBS Kids shows like Sesame Street, Sid the Science Kid, and Peg + Cat)
  • Readings and book giveaways for needy children
  • Free PBS online games and apps
  • PBS Kids Go! Writers Contest

How it Works:

  • Registration is FREE: So sign up early to maximize your fundraising success. Raise $100 (or raise $100 per person on your team) to play the game - in addition to your game entry, you'll get a cool Big Idea Challenge shirt, your first drink at Hardywood, and you'll be supporting a great cause. The sooner you sign up, the more money you will raise. 
  • Recruit your team: You can have between 1 and 5 players on your team. Recruit your friends and family for the game - or test yourself if you prefer to go it alone. This is a great team-building event! Here's a checklist for team captains.
  • We make it easy: Even if you've never raised money before, you can do this, and we'll help. We'll set up your personal fundraising page with links to make donating easy for your friends. We'll provide you with email templates and suggested copy to get your campaign going. We'll also send you tips from some of our top fundraisers to help you succeed.
  • Keep raising money: raising money can earn you extra clues or time that you can use during the game - or prizes. Get some fundraising tips here.
  • Playing the game: This is the fundraiser designed by Ravenchase Adventures for people who want to give their brains a little test. Think of it as a scavenger hunt around the Science Museum with puzzles! After you check in, you'll receive instructions and a pile of goodies -  a map (or the equivalent) and a set of clues to take you around the Science Museum exhibits - inside and outside the museum. Use the map and clues to find the puzzles, then use your brain and the gadgets to solve the puzzles. Solve as many puzzles as you can within the time limit to earn points. Teams scoring the most points win fabulously tacky prizes. Successful fundraisers can win even more prizes.

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Peg plus CatAbout PBS Kids

PBS Kids and Ready to Learn were designed by PBS to help children enter kindergarten prepared for success in school. The programs support families in developing and strengthening their children's early literacy and STEM (Science, Technology, Engineering and Math) skills. The goals of the program are:

  • To develop emerging literacy, science, technology, engineering and math skills in young children
  • To provide day-care providers with excellent, low-cost professional development
  • To encourage social and healthy life skills that will help kids in kindergarten

What your donations make possible

When you support PBS Kids, your donations help to pay for:

  • boy reading bookOver 120 hours per week of PBS's educational TV. We broadcast shows like Sesame Street, Super Why! and Martha Speaks, shows designed by teachers to strengthen early literacy and STEM (science, technology, engineering and math) skills.
  • PBS online resources. PBS develops free computer games and mobile apps that provide easy, low-cost educational activities for parents and providers.
  • Free books and encouragement. We work with Communities in Schools and Richmond Public Elementary Schools to organize readings and new book giveaways so needy kids can practice what they learn, serving over 1,000 kids every year.
  • Kindergarten Registration. We work with United Way's "Smart Beginnings" and local schools to get over 14,000 kids in Central Virginia registered for kindergarten, and we distribute materials to each parent and child who registers.
  • PBS Kids Go! Writers Contest. We encourage development of early literacy skills through this national writing competition designed for children.
  • Dad and child readingCommunity-wide Parent Education. We give parents free books and materials about child development, activities to improve literacy and other skills, and information about free PBS online resources. We work with community partners to benefit over 35,000 children and 37,000 parents each year, and we make free tips available to parents through our ideaKIDS newsletter and Ready to Learn Facebook page.

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Each week 128,000 kids in our community count on PBS Kids

For More Info Contact: Ami Kim | 804.560.8138 | bigidea@ideastations.org